Create a way-or ways-for people to subscribe. You’ll be able to upload those contacts to Text Request via. This would only be the case if your existing contact forms and subscribe forms include an SMS opt-in disclaimer like:īy submitting this form you agree to receive communications from at the contact info provided. If you already have a list of contacts who have specifically opted into or requested text messages from your brand. In most cases, you will need to start collecting SMS opt-ins from scratch, but not always. To see if your existing business phone number is eligible for texting, just ask us. It won’t affect your voice services, and subscribers are more trusting of these 10-digit numbers, anyway. If you’re a Fortune 500 kind of brand, it may make sense for you to get a verified short code (like 55-555) for SMS marketing, but those numbers are prohibitively expensive for most.īut you already own your existing business number-just add texting to that. It’s usually best to use your existing business phone number. With that in mind, follow these steps to build your SMS subscriber list. The more you nurture it, the faster and larger it will grow, and the higher returns you’ll see as a result. How it fits is up to you.īuilding an SMS subscriber list, like anything worth doing, takes steady and consistent effort. There’s lots of flexibility for fitting SMS marketing into your broader marketing strategy. Or, will SMS marketing replace something else? Perhaps social media advertising isn’t working as well as you need for driving sales, and you’re hoping SMS marketing can replace it. Is it going to complement work you’re already doing? For example, are you already sending promotions through email and social media, and SMS is a new channel to help you share the same message? is this your first foray into promotional messages or advertising? Is SMS marketing going to be something completely new to your marketing strategy? E.g. Does this create, complement, or cannibalize? After you nail one category, consider adding the other. That will make it easier to put a measurable plan in place. Selling: Are you trying to get people to buy, donate, or register?Įducating: Are you trying to share or gather information about your company, your customer, or a particular topic?įor your initial SMS strategy, choose one- either selling or educating. Are you selling, or are you educating?Īlmost every text message will fall into one of these two categories: Hitting a revenue number, gaining a percentage of market share, increasing average customer value, improving acquisition costs-what’s the #1 reason your marketing team shows up to work every day?Ĭlarify where you’re going so you can better see how SMS marketing will help you get there. What is your marketing team’s #1 priority? SMS marketing probably should fit into your larger marketing strategy, but how? Answer these three questions to figure that out. How Should SMS Marketing Fit Into a Larger Marketing Strategy? It’s a great tool anytime you need to get a message in front of multiple people quickly, especially if you need them to take an action like purchasing a product or updating their account.įor more profitable ideas, view our 15 SMS marketing ideas to generate sales. Starting conversations around a topic or issue with a larger audience Specific steps for each of these are detailed in the How to Build Your SMS Subscriber List section.Ĭommon Opportunities to Use SMS MarketingĮducating an audience with content marketing To do this, you’ll need a business phone number to send mass texts, ways for contacts to opt in, and something to offer them for giving you their contact info. Segmenting contacts into lists to continually improve results Getting contacts to opt into receiving messages from youīatch sending those contacts info, updates, or promotions We’ll cover common uses and strategies below. You can use that to increase sales, schedule services, or anytime you need to get people’s attention. You’ll be able to get your message in front of a targeted audience quickly, effectively, and inexpensively. Should Your Business Use SMS Marketing?Īlmost any business will benefit from SMS marketing, so yes, your business probably should use it. SMS marketing is the practice of a business sending marketing, promotional, or informational text messages to subscribers.
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